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| 35°South: New image, new winemaker |
08.09.2007
 Continuing its increasing development and focus on its core brands, Viña San Pedro recently re-launched its line 35°South with a stylish new packaging. With its fresh, and contemporary look, 35°South aims to consolidate its position and express in a better way the top quality modern-style wine inside the bottle, while still retaining the brand's key communication about the 35°South line of latitude on which the grapes are grown.
This change came together with the arrival of a new winemaker exclusive for the brand: José “Pepe” Morandé, young and talented winemaker who built his career in relevant Chilean wineries, such as, Santa Rita, Conosur, Lapostolle, and Viña Carmen, where he was on charge of its brand Insigne, and the organic wine Nativa. He also worked harvests in the most relevant viticulture zones around the world, such as the Burgundy in France, the fresh region of Carneros, in the Napa Valley, and in South Africa.
Currently, “Pepe” is applying all the experience he has gained about organic wines, to launch the 35°South organic range including the varieties Cabernet Sauvignon-Merlot, and Chardonnay.
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